BrandSecureSystem.com

BrandSecureSystem.com

Our tamper-evident BrandSecureSystem.com is a good example of how to combine a security label with an electronic tracking system. Specifically developed for interaction with the final customer, it is an easy, inexpensive option for checking the authenticity of a product and tracking sales channels.
     

BrandSecureSystem combines precisely these two security options


  1. Each product protected by the BrandSecureSystem is provided with two different codes: the first is an open code which is applied to the packaging and visible to everyone. It can be scanned to receive general information about the product, such as the expiration date, batch number, etc.
  2. The second code is a private one. It is only revealed and scanned once the product has been purchased and is intended for checking the product’s authenticity.


This means that both you, as the manufacturer, and your consumers are protected against product counterfeiting, which in turns leads to a strengthening of trust in your company and your product.


A further feature is the integration of the product data in your corporate app. You, as the manufacturer, can use it to gather and analyze valuable data about the purchasing behavior of your customers.

The Brand Secure System consists of four functional areas:

Label

  • Tamper-proof
  • Open & concealed code
  • Suitable for all common surfaces
  • Customisable

Database

  • Database-driven queries
  • Product and group management
  • Access tracking


APP

  • Integration into existing systems possible
  • Web app or native app


Dialogue

  • Easy exchange between manufacturer and consumer
  • Increased trust in brand reliability
  • New marketing tool

Here are the most important 10 benefits at a glance:


  1. Reliable protection against product and brand piracy: the BrandSecureSystem offers a simple and cost-effective way to verify the authenticity of your products and make distribution channels traceable.
  2. Tamper-proof Brand Secure Label: Every product supplied with the BrandSecureSystem is marked with a special, tamper-proof Brand Secure Label. This label contains both an overt and a covert code. The Brand Secure Label is designed for all common surfaces such as glass, foils, cardboard or metal surfaces. There are no limits to the variety of shapes – from the classic rectangle to the individual free form, everything is possible. Direct integration into the packaging is also possible.
  3. Digital Product Passport: The digital product passport serves as an important tool for a climate-friendly economy. With the integration of the digital product pass, manufacturers can provide comprehensive information on product origin, composition, warranty information, recycling instructions, troubleshooting, customer service contact, distributed by, as well as end-of-life handling, and contributing to a sustainable and transparent customer relationship.
  4. Authenticity verification: End consumers can verify the authenticity of a product in just three simple steps. The easy-to-understand instructions can be fully customized.
  5. Product/batch information: After purchasing the product, consumers can uncover and scan the hidden code. If the batch information is stored in the Brand Secure System database, consumers receive instant feedback in the app as to whether the product is genuine.
  6. Security on both sides: The BrandSecureSystem offers double protection against counterfeiting - for both the manufacturer and the end consumer. This is especially important for products and brands that require reliable protection against professional counterfeiting.
  7. Flexible and tamper-evident design: The BrandSecureSystem offers an ideal anti-counterfeiting solution for all brand protection needs in retail, logistics and manufacturing. The Brand Secure label is suitable for all common surfaces such as glass, foils, cardboard or metal.
  8. Customer interaction and trust building: Through the BrandSecuresystem, manufacturers can interact with their customers and build trust. The app or web app enables easy exchange and creates a new type of relationship between manufacturer and consumer.
  9. New Marketing opportunities: With the BrandSecureSystem, you can take your marketing to a new level. The individualized and targeted advertising is based on trust in the brand and leads to unprecedented customer loyalty.
  10. Connecting to your customers' digital lifestyles: The BrandSecureSystem enables manufacturers to connect to their customers' digital lifestyles. The digital product passport is already integrated into the system and supports you in implementing the requirements of the EU Commission as part of the Sustainable Product Initiative.


Take advantage of the BrandSecureSystem to protect your brand and build trust with your customers. Contact our experts today and let us advise you.


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